Our video essays profile various social groups in our society (e.g. taxi drivers, youngsters, civil servants, the street community and many others). We want to give voice to those who don’t often get a voice in mainstream media. We believe in telling people’s stories, in order to highlight that there is not one single story about purpose.
As content creators, we have a responsibility to give different generations a platform to express how they view the world. In this video essay we feature young people. Their responses give us insights that highlight that as people we are always “becoming”, inspired by the words of Michelle Obama.
There is no single story of how purpose should look like, but every one of us is welcomed at the purpose table.
As content creators we are able to see the world in full colour. In this video essay, we highlight that when we don’t create dialogue and space for people who are often marginalised, we run the risk of having a single story about them.
But when we create more spaces and platforms for all types of people, we become more compassionate, patient and adopt a willingness to appreciate a complete story about people. That is another shade of purpose!
As content creators we can make the world better by creating content that heals our society. This video essay aims to send a message that, despite all the challenging things happening in the world, we can still SMILE. Hope is the real human story.
As content creators we can make the world better by influencing conversations around social topics. This video essay aims to tell people’s stories in their own words, by driving the message that taxi drivers are people too, with Real Stories, Real Journeys and Real Purpose!