Conventional wisdom tells us that one of the most important relationships, is the relationship between the supplier and demander. A well known speaker I was listening to reminded me of something I hadn’t heard in a while. He said “in order for something to be successful the supplier has to be at the mercy of the demander. You control the market by your hunger.”
I must concur that most businesses fail not because the concept is bad but because there is no demand. No matter how great your service or product is, if there are no customers demanding it…there is no point.
You don’t own the market…the customer does. We are increasingly in a period where customers have the biggest say. Business leaders are investing millions on their customer focus units. More and more corporate strategies are gearing up in ensuring that the customer is the focal point.
As much as this statement is true for business organisations it’s also true for all those of us who wake up every day to do something. Whether you a home executive or a business executive, have you paused and asked yourself who is my customer?
The customer is always King…and I am also asking myself…Who is my customer? I often echo that I feel really called to write and share everyday wisdom in the hope that it will encourage those who read to pursue their purposes. I am hoping that whoever will read this and other column’s I’ve written, will respond and articulate whether I have adequately supplied to their demands.
On my way to work the other day, I was listening to the radio and the guest speaker touched on a very interesting but sensitive topic. He went on to expand on how young people should consider the economic needs at the time of selecting their career paths. I must say he raised some really valid points but as I drove, I couldn’t help but ponder about this issue from a different angle.
There is a paradox inside of me around this. On the one end I am a patriot of my nation and I really believe that the wisdom and the resources to solve most of Africa’s issues do not lie overseas but within the borders of our glorious continent. So I really would like to see our economy flourish.
On the other end though, anyone who knows me knows just how passionate I am about purpose. I often echo in my circle of friends, family and colleagues about the importance of living a “purpose driven life.” I am passionate about purpose because when my purpose unfolded I understood why my life mattered.
So a question that continues to linger on my mind is, encourage young people to go into career paths that address the immediate needs of the economy or encourage young people to do what they passionate about?
But for me to truly answer this, I had to ask the question of what factors are important in aiding with a country’s economic growth/development. I opened this question up on social media and my friend’s shared some interesting insights below:
“Widespread skills; Common vision, Trust in government; Absence of corruption; Too many people studying for corporate jobs-focus on entrepreneurship from primary school; Visionary Leadership; Job creation and a focus on trade.”
You may contest that there are so many other factors that influence economic growth but the aim was not to make this an academic paper, but a simple reflection shared by an ordinary South African fascinated about the happenings in the country.
I still ponder on whether we can advise young people to cement their future on an economy that’s ever changing? And yet as I say this I am also saddened by the escalating high unemployment amongst graduates.
I am opening this up for us to have digital and face to face dialogues. My viewpoint is that we need a healthy economy. When the economy is healthy, we will have very limited dependence on the Government to supply free housing, social grants, public clinics etc. A healthy economy ensures a sustainable livelihood for the country and its occupants. I believe we need to engage more in wealth creation dialogues’ as opposed to the obsession around job creation.
The other catch 22 situation with “you have to finish university and get a corporate job mentality” is that there seems to be a rise of individuals who have great corporate jobs but are miserable. I always seem to meet people in corporate who complain about their jobs and make mention of other things they passionate about and believe that if they were courageous enough to see those passions through, those could actually be the door way to wealth.
I really like what Liz Davidson (CEO ofFinancial Finesse) said in her article “Eight Ways to Build Wealth like Millionaires Do – Make It A Game” She made some truly powerful reflections but there are 3 points that really stood out for me. These points were;
“Invent something and sell the concept”
“Turn your hobby into a business”
“Solve a problem”
These stood out because they carry the undertone of purpose and that wealth flows through engaging in society transforming actions.
As I continued to read her article, her concluding remarks really hit my core as she said “…if you can pair up your skills and talents with what you love to do, you can actually build wealth by having fun. Isn’t that how it should be?”
If we really want a future for Africa we have got to emancipate peoples thinking. I guess this might be one of those on going paradoxes but I leave you with something to ponder about. I close in the words of Ralph Waldo Emerson “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”